How Can Technology Enable Scaled Geo-Releveance For Visitors?

Current technologies provide us with tremendous targeting tools that have the potential to make advertising more relevant to the audience. But no matter how targeted we get with push messaging, there's still a likelihood of interrupting consumers when they aren't looking for us. Increasingly, they are looking for us to show up on-demand with a great experience when they are looking to learn, go, do or buy.

Enter Local Content Optimization (LCO), an ad technology solution that allows marketers to improve their marketing efforts by locally contextualizing their brand or business presence experience at scale with an ever-current mix of their own content and content from many types of local and lifestyle categories to deliver a rich contextual experience across channels.

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What Are the Benefits of LCO?

Level 1: AWARENESS

Expanded Audience Size. Increased SEO organic results.


Level 2: INTEREST

Increased traffic from search, social, paid, email, direct.


Level 3: DESIRE

Increased value and relevance drive deeper and more frequent engagement.


Level 4: ACTION

Increases in CTR, open rates, conversions, renewals, and more actionables.


Level 5: RETENTION

Deeper engagement drives loyalty and drop opt-out / unsubscribe rates.

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HOW DOES OUR PLATFORM WORK?

By marrying a mix of content, beginning with your valuable but often underutilized assets and combining with our sourced and or original content, we're able to distribute contextually relevant versions of your presence to any or all towns across the United States automagically (yep, we made that up ourselves)

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IS IT EASY TO IMPLEMENT?

With both hosted and non-hosted options, we make it easy for you to benefit from our platform

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LCO LAYERED MANAGEMENT

2 Easy Implementations for Any Geographic Scale

STATE > TOWN > CUSTOM GEOGRAPHIC AREA*

* Custom solutions available based on client needs

WHAT ARE THE COMPONENTS OF OUR LCO PLATFORM?

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GEOLIFE

The Brain

GeoLife is a proprietary location intelligence tool that uses a variety of ground signals to set the right conditions for a locally contextualized content experience.
Location signals can include:

  • Radius
  • Latitude/Longitude
  • Adhoc location definition
  • Meta-data
  • Relevance rankings
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LEXE

The Muscle

LEXE (“Local Experience Engine”) is a technology led solution that processes hundreds of millions of pieces of local content data points across all US towns and integrates with valuable but underutilized client brand content. LEXESM filters, vets and then publishes seamlessly to the platforms/pages where it can make the biggest impact. 

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COMMUNITY

The Heart

Our community team bridges the gap between you and your audience. The curation and origination of engaging content establishes a seamless and contextualized local brand presence. This personalized experience is vital in attracting potential customers within a hyperlocal platform.

  • Community Management
  • Editorial Services
  • Quality Assurance

Let's Talk About Customizing an LCO Solution for Your Business.

Contact Us

Contact us

203.518.8022

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Follow Us

@amtownsmedia