Current technologies provide us with tremendous targeting tools that have the potential to make advertising more relevant to the audience. But no matter how targeted we get with push messaging, there's still a likelihood of interrupting consumers when they aren't looking for us. Increasingly, they are looking for us to show up on-demand with a great experience when they are looking to learn, go, do or buy.
Enter Local Content Optimization (LCO), an ad technology solution that allows marketers to improve their marketing efforts by locally contextualizing their brand or business presence experience at scale with an ever-current mix of their own content and content from many types of local and lifestyle categories to deliver a rich contextual experience across channels.
Expanded Audience Size. Increased SEO organic results.
Increased traffic from search, social, paid, email, direct.
Increased value and relevance drive deeper and more frequent engagement.
Increases in CTR, open rates, conversions, renewals, and more actionables.
Deeper engagement drives loyalty and drop opt-out / unsubscribe rates.
By marrying a mix of content, beginning with your valuable but often underutilized assets and combining with our sourced and or original content, we're able to distribute contextually relevant versions of your presence to any or all towns across the United States automagically (yep, we made that up ourselves)
With both hosted and non-hosted options, we make it easy for you to benefit from our platform
2 Easy Implementations for Any Geographic Scale
STATE > TOWN > CUSTOM GEOGRAPHIC AREA*
* Custom solutions available based on client needs
GeoLife℠ is a proprietary location intelligence tool that uses a variety of ground signals to set the right conditions for a locally contextualized content experience.
Location signals can include:
LEXE℠ (“Local Experience Engine”) is a technology led solution that processes hundreds of millions of pieces of local content data points across all US towns and integrates with valuable but underutilized client brand content. LEXESM filters, vets and then publishes seamlessly to the platforms/pages where it can make the biggest impact.
Our community team bridges the gap between you and your audience. The curation and origination of engaging content establishes a seamless and contextualized local brand presence. This personalized experience is vital in attracting potential customers within a hyperlocal platform.