The Local Experience Engine or LEXE™ is our proprietary platform. It is through this platform that we provide a range of local solutions for mass brands trying to connect at the community level as well as industry solutions for travel and real estate leveraging local to deliver value to their prospective customers

LEXE’s Core 4 Capabilities Drive Results

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Location
Infrastructure

We've wire-framed every city and town, providing you with an enormously scalable, cost-effective presence.

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Asset Integration &
Management

We can ingest and contextualize your valuable and often underutilized assets at the local level so you get more out of them.

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Deep Local Content
& Data

We have millions of dynamic, location-based data points and content that can provide rich local optimization for your brand.

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Powerful
Distribution

We facilitate highly relevant cross-channel content experiences for your end user where they are now or where they are going next.

SEE SOLUTIONS

What Are the Benefits of LCO?

Level 1: AWARENESS

Expanded Audience Size. Increased SEO organic results.


Level 2: INTEREST

Increased traffic from search, social, paid, email, direct.


Level 3: DESIRE

Increased value and relevance drive deeper and more frequent engagement.


Level 4: ACTION

Increases in CTR, open rates, conversions, renewals, and more actionables.


Level 5: RETENTION

Deeper engagement drives loyalty and drop opt-out / unsubscribe rates.

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IS IT EASY TO IMPLEMENT?

With both hosted and non-hosted options, we make it easy for you to benefit from our platform

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LCO LAYERED MANAGEMENT

2 Easy Implementations for Any Geographic Scale

STATE > TOWN > CUSTOM GEOGRAPHIC AREA*

* Custom solutions available based on client needs

WHAT ARE THE COMPONENTS OF OUR LCO PLATFORM?

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GEOLIFE

The Brain

GeoLife is a proprietary location intelligence tool that uses a variety of ground signals to set the right conditions for a locally contextualized content experience.
Location signals can include:

  • Radius
  • Latitude/Longitude
  • Adhoc location definition
  • Meta-data
  • Relevance rankings
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LEXE

The Muscle

LEXE (“Local Experience Engine”) is a technology led solution that processes hundreds of millions of pieces of local content data points across any city, town, or custom geo, and integrates with valuable but underutilized client brand content. LEXESM filters, vets and then publishes seamlessly to the platforms/pages where it can make the biggest impact. 

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COMMUNITY

The Heart

Our community team bridges the gap between you and your audience. The curation and origination of engaging content establishes a seamless and contextualized local brand presence. This personalized experience is vital in attracting potential customers within a hyperlocal platform.

  • Community Management
  • Editorial Services
  • Quality Assurance

Let's Talk About Customizing an LCO Solution for Your Business.

CONTACT US

Contact us

203.518.8022

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Follow Us

@amtownsmedia