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Optimize Post-Click Performance By Driving High Local Relevance

We all know that locally relevant ads perform as much as 200% better than national ads but they require more effort.

Yet still, only about 4% of people click your ad. Of those who do, more than 96% don’t convert. That’s painful especially in a PPC campaign.

While there’s certainly room for improvement in the ads themselves, post-click experience has lagged behind significantly.

After all, the ad doesn’t do the selling. It’s only the bait on the hook.

It’s the landing page that sells. It’s the fishing pole that reels in your customers and gets them to convert.

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The post-click experience defined:

Everything that impacts whether a click becomes a conversion. These are things like visual and message match, relevance, load time, and the like.

We offer templates and custom page solutions to help you maximize conversion with unprecedented geographic coverage across all cities and towns

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How Does It Work?

Utilize your existing content versioned for use across any or all cities and towns

Augment your content with our millions of curated pieces of high relevance local interest content/data across hundreds of categories like Local Happenings and Events to deliver a more relevant “pitch” giving your customers the most compelling reason to convert

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Geographic Distribution

Through device, server or network based geo-location, we deliver the right version of your page to the potential customer, driving the type of impact and results you want

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Plug LEXESmart Campaign Landing Pages into your localized campaigns and you can see up to 2x or greater results over generic landing page experience

Contact us

203.518.8022

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@amtownsmedia