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The Local Brew #75: Helping Budget Airlines Stand Out From Competition

Today we’re discussing an opportunity that budget airlines have to stand out from competition: Becoming more of a lifestyle booking engine. There many "Low Price" booking sites. So why yours? Helping travelers plan all or most aspects of their trip vs. just booking their flight will keep them on-page through the booking and create lifetime value.

 

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally! 

Related Posts

The Local Brew #84: A Race To The Bottom - OTAs and the Travel Industry

In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.

The Local Brew #83: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.