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The Local Brew #75: LEXETravel - Helping Budget Airlines Stand Out From Competition

Today we’re discussing an opportunity that budget airlines have to stand out from competition: Becoming more of a lifestyle booking engine. There many "Low Price" booking sites. So why yours? Helping travelers plan all or most aspects of their trip vs. just booking their flight will keep them on-page through the booking and create lifetime value.

 

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally! 

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There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as fraud. It used to work like this:

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The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the time). And you know, it really isn’t even the price. The problem with selling a home by and large comes down to the first rule of marketing – something that applies to home selling just as much as it does to soda pop selling or car selling or anything-else selling.