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The Local Brew #34: Indochino

Indochino does a great job of bringing local flavor into their stores. We should add that bringing that same flavor to their location pages might drive significant benefit in terms of store visits and appointments. It’s critical to balance rational with emotional. Local Content Optimization can make this easy and efficient!

 

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally! 

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The Local Brew #45: Subaru Love Promise Campaign

Subaru Love Promise is a great example of a highly impactful corporate responsibility campaign. Unfortunately it gets diluted from dealership to dealership throughout the country. The good news is Local Content Optimization is an easy and efficient solution for that problem!

The Local Brew #44: If Bad Retail Is Dead, What Makes "Good" Retail?

Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?

The Local Brew #43: "Local" is Imperative Now More Than Ever

Is YEXT's shying away from the term "local" and moving to Online Brand Management to increase appeal with enterprise brands being done at exactly the wrong time?