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Daily Shot: The Bait & Switch and Digital Advertising

Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.

Check out the rest of our Local Brew and Daily Shot videos on our blog to learn more about how Local Content Optimization can help brands win locally!

Mike Raleigh
Mike Raleigh
Vice President, Growth at AmericanTowns Media and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

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Daily Shot: The Bait & Switch and Digital Advertising

Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.

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