Subaru Love Promise is a great example of a highly impactful corporate responsibility campaign. Unfortunately it gets diluted from dealership to dealership throughout the country. The good news is Local Content Optimization is an easy and efficient solution for that problem!
Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?
Is YEXT's shying away from the term "local" and moving to Online Brand Management to increase appeal with enterprise brands being done at exactly the wrong time?
Brands need to focus on delivering a great experience in digital before and even after customers engage with their business, in addition to their in-store experience. We’re discussing 3 things brands should think about planning a CX agenda and how Local Content Optimization can help make this possible.
Highly personalized, geo-relevant ads are a great first step for brands looking to hyperlocalize their marketing efforts. An unfortunate trend we’ve seen is those ads leading to a generic company page, corporate page, or a form page. We’re discussing how Local Content Optimization can optimize landing pages to increase post-click performance.