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Daily Shot: LEXESmart Campaign - Delivering Hyperlocal Landing Page Experiences

With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?

 

Check out the rest of our Local Brew and Daily Shot videos on our blog to learn more about how Local Content Optimization can help brands win locally!

Mike Raleigh
Mike Raleigh
Vice President, Growth at AmericanTowns Media and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

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Daily Shot: LEXESmart Campaign - Delivering Hyperlocal Landing Page Experiences

With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?

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Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.