There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, i...
- March 26, 2019
Employees are in fact consumers, and they want what they want, when they want it. And what they want is not limited to the things that their employers care about like cheap flights, hotels and transportation. They want the tools and facilitation to plan travel that works for them personally.
There are several primary reasons that employees work around corporate travel guidelines and avoid the corporate travel department or partner:
Increasingly there seems to be a bit of latitude (dare we call it empathy) for employees. And if corporate travel providers want to follow suit vs. losing bookings or even clients, they should start to think more like a travel agency and slightly less like travel procurement.
4 Ways for corporate travel to deliver a better experience to employees:
Ultimately, the amount of gross booking volume and re-signing of corporate clients you enjoy will have a correlation to how you service these newly inspired and highly demanding travelers and their employers.
At AmericanTowns Media, we've developed solutions for the travel industry that allow travelers to explore and plan the activities of their trip beyond the flight, the room and the car. Whether looking for coffee shops or co-working spaces or dining/nightlife or even events during the dates of stay. This allows travel brands from hotels to OTAs to corporate travel companies to provide simple and valuable utility to their travelers. This kind of flexible solution can be placed on page, in-app or social tab to enhance the customer experience in a scalable way. Currently we provide this service for every city and town in the United States and are opening up Canada.
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Check out our quick Daily Shot where we discuss the kind of content real estate agents should share to express their local expertise to drive and convert more leads!
There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as fraud. It used to work like this:
The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the time). And you know, it really isn’t even the price. The problem with selling a home by and large comes down to the first rule of marketing – something that applies to home selling just as much as it does to soda pop selling or car selling or anything-else selling.
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.