A few years ago, Google first introduced us to the notion of “micro-moments.” These are defined as “intent-rich mom...
- August 15, 2018
Employees are in fact consumers, and they want what they want, when they want it. And what they want is not limited to the things that their employers care about like cheap flights, hotels and transportation. They want the tools and facilitation to plan travel that works for them personally.
There are several primary reasons that employees work around corporate travel guidelines and avoid the corporate travel department or partner:
Increasingly there seems to be a bit of latitude (dare we call it empathy) for employees. And if corporate travel providers want to follow suit vs. losing bookings or even clients, they should start to think more like a travel agency and slightly less like travel procurement.
4 Ways for corporate travel to deliver a better experience to employees:
Ultimately, the amount of gross booking volume and re-signing of corporate clients you enjoy will have a correlation to how you service these newly inspired and highly demanding travelers and their employers.
At AmericanTowns Media, we've developed solutions for the travel industry that allow travelers to explore and plan the activities of their trip beyond the flight, the room and the car. Whether looking for coffee shops or co-working spaces or dining/nightlife or even events during the dates of stay. This allows travel brands from hotels to OTAs to corporate travel companies to provide simple and valuable utility to their travelers. This kind of flexible solution can be placed on page, in-app or social tab to enhance the customer experience in a scalable way. Currently we provide this service for every city and town in the United States and are opening up Canada.
Come check us out here
It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!
There’s much more to a trip than the flight, hotel, and ground transportation. People are out experiencing! Travel brands like TripAdvisor realize this, but can't limit themselves to just bookable tours and attractions. LEXETravel can help!
Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!