OUR BLOG

Mike Raleigh

Mike Raleigh

Vice President, Growth at AmericanTowns Media and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

The Local Brew #77: Amex Global Business Travel and Lola.com

Today we’re discussing the exciting new partnership between Amex Global Business Travel and Lola.com, what this means for the evolution of corporate travel programs and sharing an opportunity to add in our LEXETravel solution!

The Local Brew #73: The Concierge Is Nowhere To Be Found

It’s unscalable for hotel chain brands to keep up "concierge of old" services that cater to hotel guest need for things to do and places to go. Thanks to LEXETravel, hotels can deliver things-to-do planning easily and efficiently. Check it out: https://www.americantownsmedia.com/lexetravel

The Local Brew #70: Helping Brands Meet Customer Demand For Customization

Consumers expect personalized experiences from brands as technology continues to evolve. Are you delivering relevant and useful experiences for consumers, even before they give you personal information? Local Content Optimization can make this possible by leveraging hyperlocal data to drive people to your site or your store!

The Local Brew #66: Using Location Data To Drive Business Results

Many brands believe hyperlocal efforts are too time intensive and unscalable. Thanks to Local Content Optimization, brands can use ever-current local data to power their ads, email, social and location pages, etc., providing an empathetic, localized experience for customers for a fraction of the time, effort, and cost traditionally expected!

The Local Brew #62: LEXETravel - Helping Hotels Express Their Local Insider Knowledge

PSA to hotels: It is easier than you think to upgrade your “things to do” or “local area” sections of your property pages! Provide value and utility for your guests with the best planning experience through LEXETravel. Reach out to learn more!

The Local Brew #58: Hotels - Are You Missing Out On An Opportunity to Drive Direct Bookings?

Travel agent and concierge-like capabilities have slipped through the digital cracks over the years for a variety of reasons. Often, the presentation of local expertise is left to the property to manage, leading to underwhelming experiences and outdated information. Thanks to LEXETravel, hotels can offer guests a dynamic local experience guide to facilitate better experiences with their brand and drive bookings.

The Local Brew #53: Adding Value That Drives Conversions

If the world is increasingly about experiences, then products are a means to the experience. What if sports retailers could inspire the local experience and then support that with their gear. Would that separate them from the competition and drive sales? We discuss a couple of examples.

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