Once upon a time, all shops and service providers were local. They were present in town, knowledgeable about their ...
- May 28, 2019
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.
Once upon a time, all shops and service providers were local. They were present in town, knowledgeable about their specialty, personal in their customer service.
Realtors: Understand the psychology of how people choose the area to live in and the home to buy.
Hey realtors and agents, check out our latest Daily Shot where Mike Raleigh, VP Growth, provides tips on delivering your local expertise in your digital presence!
We're clarifying the role of the ad vs. the landing page in driving performance!
Companies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares about anymore is how much they’re going to pay. Consumers say it. Businesses say it. But worst of all, it’s a race to the bottom that gives the Online Travel Agencies (OTAs) – who don’t have physical locations to pay for and manage – an obvious advantage.