Once upon a time, all shops and service providers were local. They were present in town, knowledgeable about their ...
- May 28, 2019
Yet again travel brands are nowhere to be found on Interbrand’s Best Global Brands list. Today we're discussing how travel brands can learn from those already on the list and how Local Content Optimization can make it easy.
Local is critical now more than ever for hotels. The fall of the concierge into the digital cracks means finding new ways to facilitate local experience planning. There's also a sneaky important reason why hotels should be thinking about what's in their backyard in order to maximize revenue.
Highly personalized, geo-relevant ads are a great first step for brands looking to hyperlocalize their marketing efforts. An unfortunate trend we’ve seen is those ads leading to a generic company page, corporate page, or a form page. We’re discussing how Local Content Optimization can optimize landing pages to increase post-click performance.
Concierges of old are turning in their graves! In such a competitive environment it's imperative that hotels deliver travel activity planning tools to their guests through their travels. Beware, your guests can and will get this experience elsewhere if you don't provide it!
Let's be clear that it's across all demographics that near me searches are increasing, not just millennials! It can be dangerous to have too narrow of a focus.
Allstate's "Park Road" ad is great at expressing local empathy for different cities and towns in the US. As good as it is, the digital experience for a consumer doesn't tow the line. We're discussing how Local Content Optimization could help thread the needle.