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Jim Maglione

Jim Maglione

Recent Posts:

The Local Brew #49: Why Don't Travel Brands Make The Best Global Brands List?

Yet again travel brands are nowhere to be found on Interbrand’s Best Global Brands list. Today we're discussing how travel brands can learn from those already on the list and how Local Content Optimization can make it easy.

The Local Brew #46: Local and Hotels - Now More Than Ever!

Local is critical now more than ever for hotels. The fall of the concierge into the digital cracks means finding new ways to facilitate local experience planning. There's also a sneaky important reason why hotels should be thinking about what's in their backyard in order to maximize revenue.

The Local Brew #41: Post-Click Ad Experiences

Highly personalized, geo-relevant ads are a great first step for brands looking to hyperlocalize their marketing efforts. An unfortunate trend we’ve seen is those ads leading to a generic company page, corporate page, or a form page. We’re discussing how Local Content Optimization can optimize landing pages to increase post-click performance.

The Local Brew #36: Hotel Brands and Customer Experience

Concierges of old are turning in their graves! In such a competitive environment it's imperative that hotels deliver travel activity planning tools to their guests through their travels. Beware, your guests can and will get this experience elsewhere if you don't provide it!

The Local Brew #31: Millennials Don't Have a Corner on the Market

Let's be clear that it's across all demographics that near me searches are increasing, not just millennials! It can be dangerous to have too narrow of a focus.

The Local Brew #27: Allstate's "Park Road" Ad

Allstate's "Park Road" ad is great at expressing local empathy for different cities and towns in the US. As good as it is, the digital experience for a consumer doesn't tow the line. We're discussing how Local Content Optimization could help thread the needle.

The Local Brew #23: Outfitter Brands

Today we are talking about how Local Content Optimization can help outdoor outfitters drive middle of the funnel performance.

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