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Jim Maglione

Jim Maglione

Recent Posts:

The Local Brew #80: Creating A Hyperlocal Presence For Large Brands

It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!

The Local Brew #75: LEXETravel - Helping Budget Airlines Stand Out From Competition

Today we’re discussing an opportunity that budget airlines have to stand out from competition: Becoming more of a lifestyle booking engine. There many "Low Price" booking sites. So why yours? Helping travelers plan all or most aspects of their trip vs. just booking their flight will keep them on-page through the booking and create lifetime value.

The Local Brew #71: Phocuswright 2018 Recap

Following our recent trip to LA for Phocuswright 2018, we're recapping major themes and talking the launch of our LEXETravel solution

The Local Brew #67: Trends Driving Experiential Travel In 2019

Today we’re discussing some of the trends driving experiential travel in 2019 and the importance of technology at the heart of these trends. LEXETravel is a great solution for travel brands to deliver experience planning tools to understand what your travelers are interested in and why.

The Local Brew #63: National Brands - It Doesn't Have To Be Expensive To Be Local

Traditionally, it’s been laborious and expensive for big brands to try and connect locally. Thanks to Local Content Optimization, national brands can seamlessly deliver unique, empathetic experiences for customers at any geographic scale, combining brand messaging with local relevance to drive revenue across marketing channels.

The Local Brew #59: LEXETravel - Facilitating Experiences For All Types of Travelers

Airlines do a great job marketing to frequent fliers, but what about infrequent fliers who represent lots of revenue in total and expect a lot of value without having to share their data? Offering dynamic activity planning tools for your travelers is a simple way to add value and utility. LEXETravel provides the tools that can allow airlines to deliver this dynamic facilitation pre, during, and post-flight across channels, keeping frequent and infrequent fliers interacting with the brand throughout their travel journey.

The Local Brew #56: Tripkicks - Driving Corporate Travel Program Loyalty and Adherence

We’d like to shout out Tripkicks for their solution that incentivizes corporate travel program booking for employees. In the past, we’ve discussed adherence to travel programs and why employees seem to break from their company’s plan. Tripkicks’ solution offers an answer to some of these issues, by rewarding employees for saving the company money. A great way to keep employees using the plan while helping both them and their employers!

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