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Ed Panian

Ed Panian

Recent Posts:

Local Brew Video #78: Helping Hotels Meet Traveler Expectations

Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!

The Local Brew #74: LEXETravel - Keeping Potential Guests On-Task Through Booking

LEXETravel allows travel brands to deliver activity planning facilitation on-page, keeping potential customers on-task with you through to booking. Once they leave you to search the other aspects, you may lose them. Don't let that happen, reach out to us!

The Local Brew #69: Tourism Boards - Inspiring Travel Beyond Major Metros

Tourism boards are great at inspiring travel to their most popular destinations, but what about all of the other locations travelers visit? LEXETravel allows you to efficiently provide experience planning across any city, town, or even village within the state thanks to our full US coverage, all without focus being taken from your locations that drive the most traffic. Find out how!

The Local Brew #64: LEXETravel - Helping OTAs Meet Consumer Expectation

Online travel agents have the opportunity to be more of an experience planning platform than a research tool for customers no matter where their destination! Thanks to LEXETravel, you can easily and efficiently offer "experience planning" value and utility for your customers with coverage across any and all locations throughout the US!

The Local Brew #60: LEXETravel - Keeping Potential Renters On Page Throughout The Booking Process

Sharing economy brands looking to drive bookings: are you providing dynamic activity planning tools on your site to keep potential renters on page & on task throughout the booking process? Luckily, LEXETravel can provide this information right on your site for your customers!

The Local Brew #55: The Retail Renaissance Is Fully Upon Us - Hyperlocal Experience Stores

Nike recently joined brands such as Nordstrom and Amazon in delivering a hyperlocal experience through their live experience store in LA - Nike by Melrose. We discuss the opportunity in their digital presence to deliver a balance of rational and emotional content to drive even more desire for customers to visit you and how Local Content Optimization can make this possible!

The Local Brew #50: Advice For Brands During Peak "Near Me" Search Season

"Near me" searches are at their peak during the winter holiday season. Today we’re giving some advice to make sure brands are present with the appropriate message when their customers are looking for them and discussing how Local Content Optimization can help you provide the right experience at the right time of year for your customers.

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