Good retail starts with great focus on customer experience throughout the marketing ecosystem. Personalization for frequent shoppers is manageable, but is there a way to increase personalization for less frequent shoppers that still deliver significant revenue?
Today we're discussing three reasons why local should be a big part of your marketing efforts!
Local in-person peer support helps WW and Jenny Craig stand out over online-only weight loss programs. Enhancing this local presence can further distance them from competition. Local Content Optimization can help by giving current & prospective members local inspiration and facilitation, such as local beach yoga classes or walking trails uniquely across physical locations and even in markets where they don't have a physical store.
Why do 50% of employees work around corporate travel policies and programs? We talk about the challenges and what can be done.
Pet owners want and need far more than pet supplies from their local pet retailers. Today we're talking about how pet retail can gain an increased advantage locally.