Once upon a time, all shops and service providers were local. They were present in town, knowledgeable about their ...
- May 28, 2019
You know how you behave online. You ask the search engine questions and then scan the results, often starting below the ads. You then evaluate the results, clicking on those that seem most relevant, toggling between the written word, image/video and shopping depending on the nature of the question. How often is there local context in those searches? Often.
Think about how your customers really act online and why. A big part of what they are doing is trying to improve their life. That life is taking place in some city or town where you can be and be useful to them and everyone else like them across the country.
Real estate agents: How are you delivering the right local expertise to your different prospective clients?
Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.