There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, i...
- March 26, 2019
You know how you behave online. You ask the search engine questions and then scan the results, often starting below the ads. You then evaluate the results, clicking on those that seem most relevant, toggling between the written word, image/video and shopping depending on the nature of the question. How often is there local context in those searches? Often.
Think about how your customers really act online and why. A big part of what they are doing is trying to improve their life. That life is taking place in some city or town where you can be and be useful to them and everyone else like them across the country.
Check out our quick Daily Shot where we discuss the kind of content real estate agents should share to express their local expertise to drive and convert more leads!
There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, it can be prosecuted as fraud. It used to work like this:
The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the time). And you know, it really isn’t even the price. The problem with selling a home by and large comes down to the first rule of marketing – something that applies to home selling just as much as it does to soda pop selling or car selling or anything-else selling.
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