Employees are in fact consumers, and they want what they want, when they want it. And what they want is not limited...
- September 6, 2018
You know how you behave online. You ask the search engine questions and then scan the results, often starting below the ads. You then evaluate the results, clicking on those that seem most relevant, toggling between the written word, image/video and shopping depending on the nature of the question. How often is there local context in those searches? Often.
Think about how your customers really act online and why. A big part of what they are doing is trying to improve their life. That life is taking place in some city or town where you can be and be useful to them and everyone else like them across the country.
It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!
There’s much more to a trip than the flight, hotel, and ground transportation. People are out experiencing! Travel brands like TripAdvisor realize this, but can't limit themselves to just bookable tours and attractions. LEXETravel can help!
Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!