Companies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares...
- April 29, 2019
You’ve heard of the old bait-and-switch sales tactic.
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Companies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares about anymore is how much they’re going to pay. Consumers say it. Businesses say it. But worst of all, it’s a race to the bottom that gives the Online Travel Agencies (OTAs) – who don’t have physical locations to pay for and manage – an obvious advantage.