With AmericanTowns Media, it's finally possible to create a geo-personalized brand presence, at scale, that delivers contextually relevant content marketing experiences, helping drive salience and conversion across channels. Here are 4 key reasons clients work with us:
Current technologies provide us with tremendous targeting tools that have the potential to make advertising more relevant to the audience. But no matter how targeted we get with push messaging, there's still a likelihood of interrupting consumers when they aren't looking for us. Increasingly, they are looking for us to show up on-demand with a great experience in the micro-moments when they are looking to learn, go, do or buy.
Enter Local Content Optimization (LCO), an ad technology solution that allows marketers to improve their marketing efforts by locally contextualizing their brand or business presence experience at scale with an ever-current mix of their own content and content from many types of local and lifestyle categories to deliver a rich contextual experience across channels.
Expanded Audience Size. Increased SEO organic results.
Increased traffic from search, social, paid, email, direct.
Increased value and relevance drive deeper and more frequent engagement.
Increases in CTR, open rates, conversions, renewals, and more actionables.
Deeper engagement drives loyalty and drop opt-out / unsubscribe rates.