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Through Our LEXE Platform, we bring the scale of national reach and the impact of community-level engagement to you. The kind of personal, customized, and hyperlocal relevance that comes from being present in every city, town and village, no matter where. To help you build relationship experiences with your customers that make the connection today, and add value for years to come. We call our area of expertise Local Content Optimization (LCO).

How can a national brand drive local engagement & action?

Choosing to invest in the communities you serve is no longer only for location-based businesses. Your customers are local and so should you be.

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How can I improve the conversion rates of my geo-targeted ads, social posts, and emails?

 

So often brands put great effort into digital ad copy and creative but don’t think enough about what happens when someone clicks through. Where do they land and is that place relevant to their needs or just to what the brand wants to sell?

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How can a travel brand use "local" to drive engagement, bookings, and cross-selling?

With the travel agents and concierges of old having fallen into the digital cracks, the question is how and when to deliver recommendations about the local area digitally, at scale and in a way that drives results?

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How can location-based businesses like Real Estate deliver local expertise to home buyers in a way that drives leads and conversions?

Brands and agents in this category are expected to be local insiders. This local expertise is critical to answering the needs of prospective clients searching digitally across every town and neighborhood. All before ever meeting them in person.

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LOCAL CONTENT OPTIMIZATION (LCO)

 

We are the originators of Local Content Optimization or LCO as we refer to it. LCO helps marketers make their content marketing efforts more relevant and perform better by locally contextualizing their brand presence, with an ever-current mix of existing content augmented with content/data from many types of local and lifestyle categories.

The process consists of determining the right types and categories of content and data to leverage from the brand and any or all towns, DMAs or geographic areas in question. Next, the usage of an LCO platform that can process hundreds of millions of pieces of local content and data points across any or all specified towns or areas to filter, vet and publish seamlessly to the platforms/pages where it can be used most effectively. The result of the effort is a highly contextualized and relevant experience for the end user.

The optimization objective can be user action (email-open, click, sign-up, view) or post-click metrics (engagement, purchase or lifetime value).

LEARN MORE ABOUT LCO

Lets's Put The Power Of Mass Local Work For You.

Contact us today for a free consultation and custom example.

Contact us

203.518.8022

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